The document will be sent to state leaders in 12 states: Alabama, Arizona, Florida, Georgia, Louisiana, Michigan, Missouri, North Carolina, North Dakota, Ohio, South Carolina, and Texas. It will also be sent to early 2016 states: Iowa, New Hampshire and Nevada.

“The lesson from Indiana is clear. Voters are rejecting lawmakers who are willing to put their state economy at risk in an attempt to further discrimination,” said Fred Sainz, HRC’s Vice President of Communications. “Elected officials, and governors specifically, who continue to experiment with these anti-LGBT bills that allow businesses to discriminate are going to find out that a $2 million PR campaign only scratches the surface when it comes to the cost taxpayers will have to bear for bills that enable discrimination.”

View the full case study HERE. The document showcases a new poll of Hoosiers by the Human Rights Campaign. That poll showed that a stunning 75 percent of Hoosiers report that Gov. Mike Pence’s push for the “religious refusal” bill has damaged Indiana’s business climate. It also showed that, when asked, “Do you think businesses should or should not be allowed to refuse service to someone because of their sexual orientation or gender identity,” voters said businesses should not discriminate by an overwhelming margin of 70 to 24. A majority of Republican voters (58 to 36) said that businesses should not be allowed to discriminate.

The case study shows how the political environment has deteriorated significantly for Gov. Pence. More Hoosiers now think the state is on the “wrong track” than “right track,” – his personal approval ratings have plummeted – and he’s now tied with a potential democratic challenger, in a state that President Obama lost by 10 points in 2012. 53 percent of likely voters said the debate left them with a less favorable opinion of Pence.

The Human Rights Campaign is America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. HRC envisions a world where LGBT people are embraced as full members of society at home, at work and in every community.

###