By using an exclusive Snapchat Lens accessed by scanning a Snapcode on the back of Honey Nut Cheerios packages throughout the country, users can support the fight for LGBTQ equality.

HRC Foundation is proud to partner with General Mills and Honey Nut Cheerios ahead of Giving Tuesday, a global day that encourages giving back to your community, as a two-month fundraising campaign draws to a close.

For the last two months, the HRC Foundation has been a beneficiary of the Snap for Good Rewards campaign, in partnership with General Mills and Honey Nut Cheerios. By using exclusive Snapchat Lenses accessed by scanning a Snapcode on the back of Honey Nut Cheerios packages throughout the country, users can choose to support one of three organizations -- the Human Rights Campaign Foundation, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) and Feeding America -- each of which has its own interactive, organization-specific Lens. As part of this Snap for Good Rewards campaign, Honey Nut Cheerios will donate a portion of $100,000 to the three organizations participating. The last day of the campaign is tomorrow, Giving Tuesday.

“Over the past two months, we’ve seen people across the country creatively use Snapchat around their breakfast tables to connect with their friends and support the ongoing fight for LGBTQ equality, and we encourage everyone to continue supporting the HRC Foundation, and to become members of HRC,” said Chris Speron, Senior Vice President for Development and Membership at the Human Rights Campaign. “We’ve been honored to be a part of this fun and groundbreaking campaign alongside General Mills and two other organizations doing important work, the ASPCA and Feeding America. We’re grateful to General Mills and Honey Nut Cheerios for the opportunity to participate in the campaign, and for recognizing the importance of our work to achieve full equality for LGBTQ people.”

For years, General Mills has received consistently top marks on the Human Rights Campaign Foundation’s Corporate Equality Index, the national benchmarking tool on corporate policies and practices pertinent to LGBTQ employees.

More information on the Snap for Good Rewards Campaign can be found here.