HRC President Alphonso David released the following statement on Hallmark's apology and promise to reinstate a previously pulled ad that featured a same-sex couple: 

“After thousands of voices expressed their outrage over Hallmark’s decision, the company did the right thing by reversing this decision. Now, Hallmark is on the right path forward. In conversations with the company on Saturday — and by mobilizing our grassroots army — the Human Rights Campaign was able to voice our community’s outrage and garner nearly 70,000 signatures to let Hallmark know that LGBTQ people won’t be erased. Now, the Human Rights Campaign looks forward to working with Hallmark to ensure that the company is one that lives into its values and pursues meaningful LGBTQ representation, both inside the workplace and in the content it creates.”