by Sam Lau •
The ad, “At His Word,” uses Trump’s own statements to show the threat he’d pose to LGBTQ+ rights and more in a second term
WASHINGTON — Today, HRC Equality Votes PAC announced that powerhouse political strategist Guy Cecil will serve as Chief Strategist for its 2024 electoral efforts, managing a multimillion-dollar paid media budget to ensure a record-high 75 million Equality Voters send Joe Biden and Kamala Harris back to the White House and elect champions for LGBTQ+ rights up and down the ballot. Cecil is currently the President of Miles Strategies.
Ahead of Thursday’s presidential debate, HRC Equality Votes PAC also released its first digital ad of the 2024 cycle, “At His Word,” which uses Trump’s own statements to demonstrate how a second Trump term threatens all of our rights and would target the LGBTQ+ community’s ability to live as our authentic selves. The ad is the start of a seven-figure investment in digital ads the PAC will make to ensure Equality Voters–voters who prioritize LGBTQ+ inclusive policies when making decisions at the ballot box–understand the stark contrast between what a world with Biden as president looks like compared to Trumps’ white nationalist vision for America.
“Donald Trump isn’t hiding the ball–he’s promising out loud that a second Trump term would be devastating to the LGBTQ+ community and put all our hard-earned rights and freedoms at risk,” said Guy Cecil, Chief Strategist for the HRC Equality Votes PAC. “Between now and November, Equality Votes PAC will ensure the record-number of Equality Voters understand the existential threat Trump and MAGA politicians pose to our democracy and our very existence–and ensure they vote accordingly.”
Cecil is one of the lead political strategists in the Democratic party, most recently serving for eight years as Chairman of Priorities USA. His previous roles include Executive Director of the Democratic Senatorial Campaign Committee, Chief of Staff to U.S. Sen. Michael Bennet, and campaign manager for numerous statewide campaigns.
From now until November, the HRC Equality Votes PAC will work to mobilize 75 million Equality Voters by communicating what’s at stake for the LGBTQ+ community and the threats posed to our rights and freedoms by MAGA politicians. Equality Voters are younger, more racially diverse, and more female than the general electorate. Read more about the 75 million Equality Voters here.
Watch “At His Word” and read Trump’s own words below:
Trump: “You’re not going to be a dictator are you? I said no, no, no…other than Day One.”
Trump: “I will sign a new executive order instructing every federal agency to cease all programs that promote the concept of sex and gender transition at any age.”
Fox News: “If you become president, you might try to appoint justices to overrule the decision on same sex marriage?” Trump: “I would strongly consider that, yes.”
Trump: “54 years they were trying to get Roe v Wade terminated, and I did it. And I’m proud to have done it.”
Trump: “I will immediately sign a new executive order to cut federal funding for any school pushing critical race theory, transgender insanity.”
Trump: “We will bring back God to our schools and our public squares, and that will happen very quickly.”
Trump: “And I will restore the Trump ban on transgender in the military.”
End Card: Take him at his word. We Can’t Afford Another Trump Presidency.
###
To make a general inquiry, please visit our contact page. Members of the media can reach our press office at: (202) 572-8968 or email press@hrc.org.
Image:
100% of every HRC merchandise purchase fuels the fight for equality.