Half of the retail price of both lines -- available at J.Crew and Madewell stores nationwide, as well as online at the HRC store -- will benefit HRC’s work on the front lines of the fight for full LGBTQ equality. HRC is working against discriminatory laws and practices at the state and federal levels, protecting the gains the LGBTQ community has made, and mobilizing members and supporters in the ongoing fight to advance equality.

“At a time when LGBTQ people remain at risk of being fired, evicted or denied services in 31 states simply because of who they are, our fight for full LGBTQ equality is as urgent as ever,” said HRC President Chad Griffin. “As we mark Pride month, we’re excited to launch this collaboration with J.Crew and Madewell in support of the LGBTQ community, and to promote love, respect, inclusivity and equality. We are deeply grateful to the teams at J.Crew and Madewell who have worked to bring this collaboration to life, and particularly to J.Crew President Jim Brett, whose leadership and commitment to equality made it possible.”

“There has never been a more critical time to support the Human Rights Campaign. Chad and his team represent our strongest front in the everyday fight for equality. I’ve always believed that the best way to affect change is to be part of that change. J.Crew and Madewell are committed to being better citizens at the everyday level, to do what we can to help bring about a more inclusive world,” said J.Crew Group CEO Jim Brett.

J.Crew’s “Love First” line includes men’s, women’s and kids’ shirts, as well as exclusive HRC socks. Madewell’s “Love to All” line will include a women’s shirt and tote bag. They’re available at J.Crew and Madewell stores, as well as JCrew.com and Madewell.com, and online at the HRC store.

The Human Rights Campaign is America’s largest civil rights organization working to achieve equality for lesbian, gay, bisexual, transgender, and queer people. HRC envisions a world where LGBTQ people are embraced as full members of society at home, at work and in every community.

###