The Human Rights Campaign’s Equality Votes PAC launched a digital ad and direct mail campaign focusing on voter education and turning out the vote in key states across the country including a six figure investment in Maine. The campaign consists of new video, audio, and display ads as well as three direct mail pieces focused on educating voters on early voting, mobilizing them to turn out to vote by November 3rd and holding the Trump Pence Administration accountable. This final investment is in addition to the initial digital ad reservation announced in September, bringing HRC’s total independent expenditure program spend in Maine to over $175,000 this cycle.

In “Urgency,” we highlight voting options this year and encourage Equality Voters to make a plan to vote. The ad, as well as an accompanying version in support of HRC endorsed Senate candidate Sara Gideon, will run starting this week in Maine. This video and display ads are estimated to generate over 3.5 million impressions in the final weeks and will appear on a number of online and social media platforms, including Facebook/Instagram, Vevo, Hulu, Pandora and other premium video and streaming platforms.

HRC is also launching a direct mail campaign on voter education, including ensuring voters are informed of their early voter options. The program will aim to reach 75,000 Equality Voters in Maine on behalf of Sara Gideon. The three mail pieces began dropping this week and conclude next week around October 22nd.

• Mail Piece 1 / Our Lives
• Mail Piece 2 / Unite for Equality
• Mail Piece 3 / When You Vote

“Already, over 66,000 Maine Equality Voters have returned their mail ballots for this election and thousands more will be turning out to vote in the coming weeks. They are voting in record numbers to reject Donald Trump and Mike Pence” said HRC Deputy Campaign Director Jonathan Shields. “The Human Rights Campaign’s Equality Votes PAC is investing in its largest effort ever nationwide -- across 12 states inclusive of 25 competitive congressional districts and 96 state legislative districts -- to educate and empower Equality Voters. Our votes will be counted in contests up and down the ballot and when the results are in -- Joe Biden and Kamala Harris will make history as the most pro-equality ticket ever elected.”

The digital ads target over 45,000 Maine “Equality Voters” whose turnout is critical to the outcome of the Presidential and Senate contests statewide. Partnering with the data and analytics firm Catalist to create an “Equality Voter Model,” the Human Rights Campaign (HRC) built on decades of voter and polling data to assess the degree to which a person is likely to support pro-LGBTQ policies -- from marriage equality and adoption by LGBTQ parents, to laws that would prohibit discrimination on the basis of sexual orientation or gender identity.

Supporters in Maine can go to hrc.org/vote to verify their voter registration, find out about mail voting options and receive election reminders. For more information on how to get involved, sign up to volunteer, or join an advocacy training, visit HRC’s Equality Voter Action Center.