WASHINGTON — Today, the Human Rights Campaign’s Equality Votes PAC announced its first ads of the 2024 presidential election–”Show Up”--which focus on the need to re-elect Joe Biden and Kamala Harris to the White House. The $250,000 ad buy, which will run on streaming services and digital platforms in top tier markets and the battleground states of Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin, will target Equality Voters–a voting bloc of 62 million Americans who prioritize LGBTQ-inclusive policies when making decisions about which candidates to support and have proven to be a political force at the ballot box.

Watch the 30-second ad here.

Watch the 15-second ad here.

Watch the full video here.

The ad features members of the LGBTQ+ community and allies, including Judy and Dennis Shepard, the parents of Matthew Shepard, describing the national state of emergency that LGBTQ+ people are living under, and why we need champions like Joe Biden and Kamala Harris in the White House fighting for our rights. As president and vice president, Biden and Harris have expanded LGTBQ+ protections while also rolling back the Trump administration’s discriminatory policies. Their leadership at the federal level has been much needed, especially while state politicians are enacting more anti-LGTBQ+ laws than at any other time in our nation’s history.

“With the LGBTQ+ community under ceaseless attacks from extremists in statehouses and in the House of Representatives, it’s never been more important to have pro-equality champions like Joe Biden and Kamala Harris in the White House,” said Geoff Wetrosky, Vice President of National Campaigns for HRC. “Equality Voters are a growing political force who show up to the polls and make the difference in elections. We will ensure they know that Joe Biden and Kamala Harris have their backs.”

Increasing support for equality means the LGBTQ+ movement is no longer limited to organizing and mobilizing self-identified LGBTQ+ people. A new rising “Equality Vote,” made up of self-identified LGBTQ+ individuals and their friends, family, and allies, is putting equality issues at the center of electoral decision-making and activism. These Equality Voters, comprising more than 62 million people nationwide, are a demographically and geographically diverse voting bloc united by the advancement of LGBTQ+ equality. Equality Voters tend to be comprised of more women, be more racially diverse, and be younger than the general electorate.

National polling consistently shows that voters reject the rash of anti-LGBTQ+ attacks from politicians across the country.