WASHINGTON, D.C. — This morning, during an exclusive interview on MSNBC’s “Morning Joe,” Human Rights Campaign (HRC) President Kelley Robinson, unveiled HRC’s 2024 nationwide public education and engagement campaign – “WE SHOW UP: EQUALITY WINS” – to reach a record-high 75 million identified Equality Voters nationwide.

The campaign, as first reported by NBC News, will inform, mobilize, and activate a record-high 75 million identified Equality Voters across the country to help deliver historic victories in November, including re-electing the most pro-equality administration in history in President Joe Biden and Vice-President Kamala Harris and defeating escalating anti-trans attacks. As part of this effort, HRC announced a $15 million strategic investment to reach voters through hired staff, field efforts, events, paid advertising, mobilization, and grassroots engagement in the battleground states of Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin. Learn more about the 75 million Equality Voters here.

WATCH KELLEY’S APPEARANCE ON MSNBC’S MORNING JOE HERE.

On the “We Show Up, Equality Wins” Campaign:

“We have identified 75 million Equality Voters that prioritize LGBTQ+ issues when deciding who to vote for. 75 million. That's equivalent to the total voters in all the swing states combined, so our job and what we're seeking to do through the We Show Up campaign is show up to the polls, make it clear exactly what's at stake, how scary and devastating a second Trump term would be, and to make sure they have the information and tools to get out the vote.”

On the stakes in this election:

“Every time [Donald Trump] opens his mouth, it's a new nightmare that comes out of it. We’re talking about a person trying to make his way from the courthouse back into the White House yet again to torment our lives, our communities, and our families. When I think about the contrast and choice before us, it is clear it's not just about two candidates: It's about two fundamentally different versions of our country that we could be looking at after November… We don't have to wonder about what a second presidential term for Donald Trump would look like. He has already shown us and continues to tell us... Project 2025 says out loud they are coming after marriage equality. He's really seeking to roll back the rights we have gained not only the last 20 or 40 years, but over the last 100. This campaign is about reminding voters about that reality.”

On the important role of Equality Voters in this election:

“The beautiful thing about Equality Voters is that they represent so many parts of our community – they are overwhelmingly people of color; skewed heavily to be women, allies, and the LGBTQ community; and younger. The young generation in 2020, they were just coming of age politically, so we have to remind them of what that chaos was and their power to change the future… [We’ll be knocking] on doors. We'll be putting out paid ads to understand the reality of what's at stake and turning these folks out.”

To learn more, visit HRC.org/WeShowUp.

The Human Rights Campaign is America’s largest civil rights organization working to achieve equality for lesbian, gay, bisexual, transgender and queer people. HRC envisions a world where LGBTQ+ people are embraced as full members of society at home, at work and in every community.