Count Us In Pledge

It’s more important than ever for visible allyship, affirmation and commitment to full LGBTQ+ equality by institutional allies like employers and businesses.

Since 2015, more than 1,700 pieces of anti-LGBTQ+ legislation have been introduced by state lawmakers. 2023 was a record-breaking year, with 77 bills signed into law, most targeting transgender and non-binary youth. Businesses are also facing pushback fueled by anti-LGBTQ groups for standing in solidarity with the LGBTQ+ community and values of diversity, equity and inclusion. Therefore, the Human Rights Campaign and GLAAD have come together to ask employers and business allies to reaffirm your support of LGBTQ+ inclusion and equality by joining together in our Count Us In pledge for deeper action and visibility.

If you are interested in having your business sign the pledge, click here.


The pledge reads as follows:

As America’s leading businesses and employers, we feel compelled to reaffirm our commitment to full LGBTQ+ equality in our workplaces and beyond.

Since 2015, state lawmakers have introduced more than 1,700 pieces of anti-LGBTQ+ legislation, with an increasing number enacted each year – over 70 in 2023, alone. Businesses are also facing pushback fueled by anti-LGBTQ groups for standing in solidarity with the LGBTQ+ community and values of diversity, equity, and inclusion. These coordinated efforts to discriminate are wrong and must stop. They impede the success of our employees, our customers, and ultimately our businesses. They undermine our ability to contribute to the health of our national economy.

Now, more than ever, we must stand up as public allies – visibly supporting the LGBTQ+ community without exception, embracing the full spectrum of diverse identities, and defending against any efforts to discriminate -- particularly transgender and non-binary community members who are being targeted.

We are working hard to ensure our LGBTQ+ employees and their families are safe and have access to the benefits and care they need and deserve. We support our LGBTQ+ employees, customers, and clients to be able to enjoy the full rights and privileges we all are guaranteed as Americans. Some lawmakers are making this impossible. That’s wrong and anti-business.

So it is with urgency and resolve as allies to the LGBTQ+ community, we pledge to:

  • Stand proudly and publicly as LGBTQ+ allies, calling on lawmakers to abandon any efforts to discriminate and reject anti-LGBTQ threats to company values of diversity, equity, and inclusion.
  • Raise up honest and authentic experiences of LGBTQ+ Americans, including those of our valued employees and customers in the transgender and non-binary community; and
  • Ensure our transgender and non-binary employees and their families have access to the health and medical care they need, where possible under the law.

We invite all equality-minded businesses to join us in calling on lawmakers to end all discriminatory attacks on the LGBTQ+ community. Enough is enough.

Sign the pledge today!

Recommit your support of LGBTQ+ inclusion and equality by taking our pledge.

Count Us In!

Large Businesses

  • 360 Behavioral Health
  • Ace Hotels / Atelier Ace
  • Adobe Inc.
  • Airbnb
  • Amalgamated Bank
  • American Eagle Outfitters, Inc.
  • Applied Materials, Inc.
  • Arbor Realty Trust, Inc.
  • Arcadis U.S. Inc.
  • Atlassian
  • Avita Care Solutions/QCare+
  • Bergen New Bridge Medical Center
  • Berkshire Bank
  • Best Buy Co., Inc.
  • Billtrust
  • Bloomberg L.P.
  • Boston Scientific
  • Bread Financial
  • BTS
  • Cargill
  • Catalent Inc.
  • Compass
  • CrowdStrike
  • Crowley
  • CSAA Insurance Group
  • CSG
  • Danone North America
  • Davis Wright Tremaine LLP
  • Dechert LLP
  • Dentons
  • Dow
  • Ecolab Inc.
  • Edelman U.S.
  • Elanco
  • Electronic Arts
  • EMD Serono, MilliporeSigma and EMD Electronics
  • Envision Healthcare
  • Etsy
  • Eventbrite
  • Evolent
  • Fish & Richardson, P.C.
  • FleishmanHillard
  • Gap Inc.
  • Glassdoor
  • GLG
  • Google
  • GSK
  • Hospital Damas Inc.
  • Hyatt
  • Hyve Solutions
  • IFF
  • IKEA U.S.
  • Included Health
  • Indeed
  • J.Crew Group
  • Jacobs
  • Kearney
  • Kellogg Company
  • Kraft Heinz
  • Lemonade In
  • Levi Strauss & Co.
  • Loeb & Loeb
  • Logitech
  • Lush Cosmetics
  • Lyft, Inc.
  • ManpowerGroup
  • Match Group
  • Mattel
  • McDermott Will & Emery
  • Meow Wolf
  • Microsoft
  • Molson Coors Beverage Company
  • Motive Inc.
  • Neiman Marcus Group
  • New Belgium Brewing
  • Newfront
  • NIKE, Inc.
  • Okta
  • Patagonia
  • PayPal
  • Perkins&Will
  • Pfizer
  • Phoenixville Hospital
  • Pinterest
  • Power Home Remodeling
  • Qualtrics
  • Ralph Lauren Corporation
  • REI Co-op
  • RS Group Americas
  • Salesforce
  • Sephora USA
  • ServiceNow
  • Shook, Hardy & Bacon LLP
  • Signet Jewelers
  • Starbucks
  • SurveyMonkey
  • Sutherland Global
  • Teradata
  • Teva Pharmaceuticals
  • The Knot Worldwide
  • Tinuiti
  • TransUnion
  • TriNet Group, Inc.
  • Tripadvisor Group
  • Unilever United States
  • University Hospital _ Newark NJ.
  • Viiv Healthcare
  • Vizient, Inc.
  • Wabtec Corporation
  • Walt Disney Company
  • Warby Parker
  • Weber Shandwick
  • Wunderman Thompson
  • Xerox Holdings Corporation
  • Xperi Inc.
  • Yahoo
  • Yelp
  • Ziff Davis

Small and Medium-size Businesses

  • AAA Pure Water
  • Anchor Health
  • Arlo Technologies
  • Arvada Center for the Arts and Humanities
  • Atlas Public Policy
  • Authenticity Speaks
  • Bartels Executive Coaching
  • Bike Durham
  • Blue Beyond Consulting
  • Boston Trust Walden
  • Built Technologies
  • Bunyaad
  • Calibration Solutions Inc
  • Cansler Health, LLC
  • CapEQ
  • Cara Galbavi Law
  • Caroline E. Graham, LLC
  • Cecala Career Consultants, LLC
  • Center Counseling, PC
  • ChartHop
  • Chef Cordelia Catering
  • City & Village Tax Office
  • Clark McCutcheon, LLP
  • Clark-Ritchotte Communications
  • CoLab Cooperative
  • Creative Cottage Ceramics
  • dbKerr Law
  • Driftless Art Academy LLC
  • Electric Hydrogen
  • Emu Design Studio, LLC
  • EPG Insurance Services. Solutions. Sales.
  • Expressions Counseling Center
  • FAS
  • Fernands Lion Den LLC/The Dream
  • Global Gateway Advisors
  • Goodness Knows Productions
  • Grace Cottage Family Health and Hospital
  • Grateful Dread Peace Media
  • Gypsyheard Wanderlust Boutique
  • House Wine
  • Impossible Foods
  • Jen Dean Photography
  • Jim Morris Consulting
  • KayKay Adventures
  • Lodestone People Consulting
  • Lucky Dragon
  • Man Group
  • Manual Labor Studio
  • Marmoset
  • Monarch Tractor
  • Morris Manning & Martin, LLP
  • Navigate
  • Nia Impact Capital
  • North Star Transactions
  • Nova Massage and Bodywork LLC
  • Nu Interactive Media
  • Outside Interactive, Inc.
  • Phillips
  • Plume
  • Potential Finders Network, LLC
  • Progyny
  • R+M, Inc.
  • Rachel’s Salon & Day Spa
  • Ramble Outdoors
  • Rapptr Labs
  • Replacements, Ltd.
  • Revelry Adaptable Events & Entertainment
  • RISEQUITY, Inc.
  • RJ Stevens, Inc.
  • Rocket Social Impact
  • Rocky Mountain Children's Health Foundation
  • Seattle Credit Union
  • ShineWater
  • ShotFlow LLC
  • Sign Seeker Solutions LLC
  • SQuart Consulting LLC
  • Starlight Tech Solutions LLC
  • Summit Coffee
  • Sustainable Food Policy Alliance
  • Taskrabbit
  • The Moxie Exchange
  • The VITAL Co.
  • Townsend Leather
  • Treece Financial Group Inc.
  • Trentalange & Kelley, PA
  • Trustworthy Pet Sitting, Salisbury MD
  • Voices Together
  • Vynamic LLC
  • Well Life Therapy, LLC
  • Wilbanks Partners LLC
  • Winning Ways, Inc.
  • Wonolo
  • Worldly